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Tennessee Vols: Five reasons UCF AD Danny White is best hire in decades

By Caleb Calhoun

TAMPA, FLORIDA - NOVEMBER 23: The UCF Knights Athletic director Danny White stands on the sidelines during warm-up before a game against the South Florida Bulls at Raymond James Stadium on November 23, 2018 in Tampa, Florida. (Photo by Julio Aguilar/Getty Images)
TAMPA, FLORIDA - NOVEMBER 23: The UCF Knights Athletic director Danny White stands on the sidelines during warm-up before a game against the South Florida Bulls at Raymond James Stadium on November 23, 2018 in Tampa, Florida. (Photo by Julio Aguilar/Getty Images) /
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UCF athletic director Danny White sent out this tweet on Aug. 12 regarding the sellout for season tickets in 2019. FAMU and UCF play Thursday, Aug. 29.Ucf
UCF athletic director Danny White sent out this tweet on Aug. 12 regarding the sellout for season tickets in 2019. FAMU and UCF play Thursday, Aug. 29.Ucf /

2. Elite promoter

Part of Danny White being a bit younger is that he will know how to market and promote the Tennessee Vols in the 21st century. That’s not to ignore the longstanding traditions, including Rocky Top, the Vol Walk and Running Through the T, but it is to say you can’t rest on those laurels to continue to generate buzz into the future.

White has proven himself to be great at promoting his universities. If you want proof, all you have to do is look at what he did when the UCF Knights went 13-0 in 2017 and beat the Auburn Tigers in the Peach Bowl but missed the College Football Playoff.

After that win, White declared the UCF Knights national champions, and the program’s official Twitter account released a video of it. White then stuck it to the NCAA by giving out raises, holding a parade, hanging a banner and handed out rings, ignoring all the backlash that came with it and truly putting the program even more on the map.

Things like this are what UT needs. To be fair, Mike Hamilton tried that with Lane Kiffin’s brashness over a decade ago, but White would be much smarter with it. Don’t underestimate how savage he can be when he’s on Rocky Top.

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